The study identified 22 percent of respondents as “likely buyers”-people who intend to purchase ivory within the next three years and have the money to do so.Īn additional 28 percent were identified as “at-risk buyers,” who would buy ivory if they could afford it. GlobeScan spent eight months conducting surveys, in-depth interviews, and focus groups in the five countries in which demand for ivory is known to be concentrated: China, Thailand, Vietnam, the Philippines, and the United States.

That's why policymakers and conservation groups are now targeting the demand side of the problem.Ī crucial component of that strategy is gaining a deeper understanding of who buys ivory and why. The bad news is that, like drugs, if there is someone willing to buy, there is always someone willing to sell. In fact, both China and the United States recently announced new laws that, if enacted, could significantly limit the amount of ivory in circulation. The good news is that there’s wide public support for cracking down on the ivory trade. And most African countries don’t have the resources to fight poachers. Traffickers take advantage of the legal trade to launder their illegal wares, which are then presented to buyers as legitimate products. The Chinese government allows a portion of ivory from its own stockpile to be sold each year. In the United States, regulations allow ivory to be legally imported into the country as hunting trophies and permit pre-ban ivory to be traded across state lines. African countries were granted special permission to auction stockpiles of seized tusks worth millions of dollars. The reason? “Legal” ivory found a way back onto the global market. Live a life dedicated to saving elephants and supporting your community with Ivory Ella.The international community banned the ivory trade in 1989, and for a while, it worked, stemming the drastic decline of the elephant population, which had dropped from 1.3 million to around 600,000 over the prior decade. But since 2007, large-scale poaching has resumed, and the elephant population has fallen as low as 419,000. Ivory Ella donates 10% of their net profits to Save the Elephants and other charitable organizations. Through their “good clothes for a good cause” Ivory Ella is devoted to encouraging people to live a life with empathy, creativity, strength, and loyalty – all ideals of an elephant. Breast Cancer Research Foundation: $60,082+.Below is just a few of the many charitable organizations they have supported: Due to their success, Ivory Ella has expanded their humanitarian efforts. Ivory Ella t-shirts are taking on a life of their own and the company has donated over $1.1 million, to date. Online clothing story Ivory Ella is devoted to raise awareness of the poaching of elephants, while providing a style this is inspired by far off places, people, and cultures. Sadly, less than 450,000 elephants are now left in the wild due to excessive poaching. IIn 1979, there were over a million elephants that roamed this earth.

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